Increasing sales and gaining new customers is the biggest concern for store owners, companies, and even small business owners. They always need marketing ideas to increase sales, ensuring they stay in the market, outperform competitors, and expand in the future.
How Can I Increase My Sales?
There are many varied ways to increase your sales. One of these ways is to reach the largest number of interested parties or customers through several means, including social media, which is the least costly and most widespread means. Almost every household, and indeed every person, owns a phone and browses social media, which has reached millions of users.
Is This Information Enough?
It is essential to use this medium (social media) effectively and systematically. It is not just for leisure time or a dumping ground for any product; otherwise, it will have adverse effects and harm the reputation and value of the company or institution.
Therefore, regular and daily work is necessary, for example:
- Allocate suitable times to communicate with people, choosing times that are convenient for most of them so it doesn’t coincide with their rest times or when they are busy with fieldwork.
- Select peak times for daily publishing, depending on the type of content and the needs of the target audience.
Mutual Interest:
If you are a company owner, you must work on creating a mutual interest between you and the customers, which is lasting and continuous. It’s not just about you needing your customers; this can be done in several ways:
- Show the importance of dealing with you for them on a personal or professional level.
- Ensure there is some impact, no matter how small, reflected on them through their dealings with your company, which will make you stand out from others.
Flexibility and Methods of Dealing: Between Flattery and Firmness:
Some project owners prefer hiring people with sweet and polite words, excessive friendliness in treatment, persistent welcoming, and other traditional methods. This is called the flattery method, which has disastrous results, harming the company in the long term, reducing its value and weight among competing companies, decreasing customer trust, and increasing doubts, causing them to abandon the company at the first stumble.
Conversely, the method of firmness in dealing, not conceding in some situations, and strictness in some procedures can put customers in an embarrassing position, making them avoid communication and seek alternative companies with more flexible dealings.
Four Key Elements Contributing to Your Sales (Increase or Decrease):
Product: Preparing the product to be a marketing tool in itself is not limited to the efficiency and quality of the product alone. There is a long list to discuss later.
Price: Evaluate your prices compared to your competitors and adjust your prices if necessary to stay competitive. Pricing is the most important factor in the promotional mix. It is the only element that generates profits for your project, while the other elements require costs and effort without generating direct profits. Pricing here means the value of the product or service you are offering to your customers, the amount they are willing to pay to get the desired benefit from the product.
Place: The place the customer will go to request or buy your service or product can be physical, like an office, center, or store, or digital, like online stores. Whatever type of place you choose for the product, it should be suitable and reflect a unique style representing the company and attracting customers.
Promotion: Despite the importance of having a great product, the success in attracting customers is equally important. Promotion means advertising the product by all available means, whether online or offline, to announce the existence of your product and show its quality in the targeted market. Promotion is part of marketing and is an art in itself that requires effort, time, and sufficient resources to achieve satisfactory results. It also requires renewed and innovative ideas.
Review Your Pricing Strategies:
There are various pricing strategies and methods covered by research and studies, and no one can guarantee the success of one strategy over another. Each product or service has its own nature, market, and target customer segment with different temperaments and needs. To set your pricing strategy, you need to have a comprehensive understanding of the product, customers, market nature, competitors, and surrounding factors.
Expansion Strategy:
Changing the places where you display and sell your products or your customer locations can boost sales and revenues without changing your marketing plans. Conduct a careful study of distribution options both offline and online to see how each method can impact your sales volume, profit margin, and overall profits. Sometimes, creating new distribution channels requires prior marketing support, letting your name reach them before your product.
Develop Your Relationships with Customers:
- Return Policy: One thing that makes people hesitant to deal is their fear that the product may not meet their expectations, and this feeling increases in e-commerce. This strategy removes psychological barriers for buyers and makes them feel confident in trying and dealing, leading to increased sales or customers.
- Follow an Effective and Innovative Non-Traditional Plan: Developing sales requires an innovative and non-traditional approach and also marketing ideas to increase sales to ensure sustainable success in changing markets. An effective development plan relies on three main pillars:
- Data Analysis
- Customer Experience
- Marketing Innovation
- First, data analysis can provide deep insights into customer behavior and needs, helping to make informed decisions and better allocate marketing efforts. Using artificial intelligence techniques and predictive analytics can help identify future trends and predict demand.
- Second, improving the customer experience requires enhancing personal communication (well-studied) and providing excellent service. Various techniques can be used to offer instant and effective customer support, in addition to loyalty programs that encourage repetition and customer retention.
- Finally, marketing innovation includes using non-traditional strategies such as social media marketing and content marketing. These methods help reach a broader audience and build stronger relationships with customers.
How to Convert a Visitor into a Permanent Customer:
- Converting a visitor into a permanent customer requires a well-thought-out product marketing strategy that combines quality service delivery and effective communication.
- First, the website or store must be attractive and easy to use, offering useful and appealing content that meets the visitor’s needs.
- The visitor must feel the value from the moment they visit the site by providing clear information and high-quality products or services.
Continuous and effective communication plays a crucial role in building a long-term relationship with customers. This includes sending regular and personalized messages, offering exclusive deals to frequent visitors, and using social media to interact directly with customers. Quick responses to customer inquiries and complaints enhance their trust in the brand and make them feel valued.
Finally, offering loyalty programs and rewards can be a motivating factor for encouraging customers to return and buy again. Providing reward points or special discounts for loyal customers increases their desire to continue dealing with the brand.
